The Glow-Up Timeline
From Zero to Hero 🌱
The Clean Seed
Shankar Prasad drops Plum as India's 1st 100% vegan brand. No parabens, no nasties, just pure vibes.
Smelling Like a Snack
Pivot to fragrance! "Vanilla Vibes" drops and Gen Z loses their mind. Who wants to smell like a flower when you can smell like a cupcake?
Global Domination
Going international (UAE/US). Raised $35M. Now sitting at 15K+ retail outlets. Basically everywhere.
The Cheat Code
Why they're winning the shelf war
1. Mood > Notes
Legacy brands said "Rose". Plum said "Hawaiian Rumba". They sold a VIBE, not just a smell. Emotional connection unlocked. 🔓
2. Pocket Friendly
Launched 15ml cuties at ₹299. Basically the price of a coffee. Low risk, high reward for first-time buyers.
Community is King.
They didn't just buy ads, they built the "Plumsters" family. Real people, real reviews, real love.
Stonks 📈
The numbers don't lie
"Omnichannel" is the new black.
Plum cracked the code:
Buy Online for convenience, Try Offline for discovery.
They are everywhere from Nykaa directly to your local Shoppers Stop.